In-House Partner Alexander Wright is into typography. And alphabet related projects… well, let’ s just say they’re kind of his thing. So when he first heard about the “36 Days of Type” project—a creative challenge to design and one letter each day and post them to instagram—he jumped at the chance. “It’s a freakin’ fun project that teaches a lot… self discipline, time management, creativity on deadline.”
With a new form to deliver every day, Wright knew he had to devise a system beforehand if he wanted the finished set to work. So he set out to “create a system where each letter could show it’s own personality and characteristics, yet somehow, still maintain a sense of familiarity” with the rest of the letters in the set. To do this, he set some constraints: a black and white palette, and a commitment to developing the whole alphabet using basic geometric forms.
As the 36 days of the challenge progressed, Wright’ s letters developed a bit of a following. So soon after the 2015 edition wrapped, design blog Creative Bloq got in touch to feature both his work and the project itself [here]. And again featured in their annual recap of top type projects for the year. To finish it all out, Alexander made 36 (+1) printed sets, pictured in this post, which he sold before the end of the year.