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Process

The identity of the festival needed to have wide appeal, while positioning the brand as cutting-edge and unique. The branded design was broadly applied both years, and included print, radio, and television advertising, as well as event collateral, badges, tickets, and outdoor wayfinding designs.
To complete the brand refresh these brands and their parent organization, we redesigned of its website to be fully responsive, retail enabled, and easy for the small staff to maintain.

Results

The materials created for the Art City Austin festival in 2013 included print and television promotions, online materials, tickets, badges, a program map, collateral, and OOH.