Over the past decade, sweeping changes in how media is made, consumed, and valued have forced journalism as a whole to quickly adapt. What this has to do with the AAJA rebrand, you ask?
Well, in this case, it’s about supporting a mission. In late 2016, the Asian American Journalists Association (AAJA) sought to answer one question: “how can AAJA best serve the global community it represents?”
In pursuit of this answer, AAJA approached In-House International with three broad goals:
- To update their visual identity with a new logo and system that reflect AAJA’s values and character
- To redesign their website, improving experience and design for AAJA members
- To engage with a new generation of members with an updated website and digital footprint.
AAJA is a membership non-profit that serves journalists at every stage of their career in the U.S. and abroad. Most of their programs and chapters are run by members who volunteer, playing a huge role in the organization. In other words: there’s a large number of stakeholders, many of whom are greatly invested in the organization.