Vancouver has no shortage of great food. So when a restauranteur contacted us about branding for Allium, we had lots of questions. Mainly, we were curious about how he felt he might add to the robust food culture in a unique way.
As it turns out, our client did have a unique vision for the restaurant. Before our meeting, he had already settled on the name. Allium refers to the botanical family of aromatics like onions, garlic and shallots. What he had in mind is a restaurant that aims to be your hangout spot. The place where you go to eat and drink on a Wednesday, where you know you’ll feel comfortable—where it feels like home.