The Bolstered story starts with a simple insight: talent retention is the holy grail of human resources. Hiring new talent is expensive, risky, and time consuming. companies try all sorts of things to keep their top talent.
In this context, perks are shorthand for how much the company cares about employees’ well being. The problem is that the perks don’t usually match up with what employees actually want and need. When they do, accessing those perks is a hassle. Many employees never use them. The result is almost worse than no perks. Time is wasted and employees don’t feel cared for.
Bolstered helps companies deliver on the promise of meaningful perks. Their concierge service offers on-demand perks that matter to employees: perks that free up time. The result: more time, less stress, and happier teams.
But first, Bolstered needed a brand and strategy that would speak to their two key audiences: HR managers and employees. Over the course of three months, we worked with them to determine and refine their brand’s personality so it would do just that. We also delivered a logo, visual identity, sales deck and web design to get them started.