ProForma Engineering is a mechanical engineering consulting firm based in Manitoba. They design, build and provide services clients primarily in the Oil and Gas and Industrial Engineering sectors. Their bread and butter: solving really tough, case specific engineering challeges for high-pressure environments (to be clear: high-pressure as in “the pressure that occurs deep underwater”, not “I have a lot riding on this poker game.”)
As the company grew, instituting a system and central identity became increasingly important. The need to refine and codify their branding across both their digital and physical assets would help solidify the company as a brand that represented the quality and breadth of their work.