Bufalina is a Neapolitan Pizza restaurant in Austin, TX that’ s a cross between beloved neighborhood joint and a destination eatery. Before opening its doors, Bufalina’s owners wanted a unique identity that was “simple, clean and understatedly elegant.” We wanted to ensure that the brand looked authentically like itself, and was set up so that it could grow with the restaurant.
A couple of years after it first launched, founder Steven Dilley requested a second iteration of the logo for a second location, Bufalina Due. With the brand about to have two locations, we learned of a different design challenge: the menu, which had been a homegrown design, was already the source of significant logistical friction. Multiple editors would work on the daily menu, and a last minute scramble to reconcile all changes was a daily ritual. They felt ready to upgrade the menu design but Dilley expressed concern: it was already messy. How would they keep the menu updated at all times, and also keep the formatting intact? Was there any way for multiple editors to add to a single, self-updating menu without messing up the style?