B_ZAMBO-m

B_INDIO-m

B_MULATO-m

B_MESTIZO-m

Process

The concept demanded a brand that fully communicates the strength and uniqueness of each presentation. But brands and labels can be sterile affairs. In this case, a more human approach was mandatory. So it was approached by literally representing each of the four characters with features as strong and forceful as the taste of Creola; illustrated with a technique as crafty and tactile as the product itself and elevating the product through lithographic-style lines.

Results

The brand’s launch caught the eye of Behance curators, who included Creola in “Packaging Design Served“, which selects outstanding packaging projects by leading creatives.

The Project was also picked up by AIGA’s social media team, who instagrammed the project to its 160,000+ followers.

Creola’s branding will be featured in “BRANDING ELEMENTS – LOGOS 4” produced by Sendpoints Publishing” in China.