In 2016, the Inter-American Development Bank (IADB) and the Atlantic Council wrote a report about the future of Latin American and the Caribbean. The LAC2030 report was ambitious; it lays out six scenarios for Latin America and the Caribbean in 2030. Through these projected future scenarios, the report underscored how greater integration and better governance hold the key to greater prosperity in the region.
So when the organizations were ready to publish, they wanted the report’s design to reflect the content. In addition, the report would be presented to the press in an onsite event in Washington D.C.
With that in mind, we came up with a branding system for the report—a unified, flexible visual language that tied together the report, social media pieces, and the event and live presentation.
Using detailed illustrations and strategic editorial branding, the 156-page report is color coded by section individual section cover designs plus over a dozen infographics, which were featured on both the Spanish and English-language versions of the report. In addition to the two versions of the report (English and Spanish) a series of animations and social media images for the Spanish-speaking audience of the bank were produced.