Pride is one of the most significant cultural moments at Facebook. This year the team at Facebook Analog Research Lab commissioned a series of posters to celebrate Pride, each one by a different designer. The six individual prints each spell out a single letter or number “P”, “R”, “I”, “D”, “E” and “18”.
They partnered with our studio to produce the set. And we, in turn, had the immense pleasure of inviting designers into a collaboration process across borders and time zones: Resistenza Type (Giuseppe Salerno & Paco González), Ximena Jimenez, Lauren Dickens, Claudia Aparicio-Gamundi, Dan Polyak and Carlos Castro-Lugo.
The seven LGBTQ+ designers who took part in the project approach design differently. This diversity of perspectives proved to be incredibly valuable. Over four conference calls, designers jointly decided on a conceptual approach. They also workshopped their posters from initial rough drafts through their final design drawing from their own well of expertise.