SharpAlice is an online education community and platform for professional women. Founder Brenda Van Camp approached us to develop the brand identity for SharpAlice.com. Conceptually, SharpAlice was very clear about who it was and what it stood for. But the team had “no idea what it might look like”.
We began with exploring the visual associations the founder might have with the spirit of the brand. With a shared sense of how certain brand notions translate visually, we explored a few diggerent directions and refined a logo and identity kit that SharpAlice can apply through all its platforms. through a very clear and also swift process to associate our thoughts with different visual styles. This approach meant we immediately created a shared language to talk about what we liked and didn’ t like etc.
The SharpAlice brand identity and colors have been applied on all SharpAlice digital homes, helping to launch the brand in 2015.