The project was to create the opening video and speakers’ titles for the first session of TEDxSMU 2012. TEDxSMU is among the most successful independently organized TEDx events, attracting hundreds of attendees each year.
We animated In-House partner Alexander Wright’ s experimental typography and invited electronic musician Jimmy Flamante to create the soundscape of the intro video. The speakers’ titles were played in a loop to introduce them onstage during their introductions of white noise / glitchy sounds.
The session theme “looking out”was introduced by our video graphics. With customized intros for each speaker, the videos helped to set the tone for the speakers and mark their arrival onstage.