Michu Benaim S., CEO / Partner
Michu leads the studio and In-House’s awesome team by setting creative and business strategy. She wears many hats to feed her curiosity, and makes things–mostly with people, always through stories. Over the years, she’s founded culture magazines (three to date), a civic app, worked as a journalist, sat on a few boards and adopted an infinity of ‘indoor-kid‘ hobbies. Asking questions and collaborating are both at the core of her design practice. She has a B.A. in philosophy and comparative literature from UNC Chapel Hill and an M.B.A. from the McCombs School of Business in the University of Texas at Austin. She frequently speaks about art and creativity, being female in business, entrepreneurship, leadership, and other ships.
Three fun facts:
- Michu appeared in a few television commercials as a kid to get out of going to school. She also kindly asks that you don’t search for them.
- As a teenager, she received a national award for poetry in her native Venezuela.
- And she’d be happy to tell you a third in person.