Working within their brand guidelines, In-House began working from their list of stats, providing early sketches and making copy suggestions to keep the content tight and clear. With go ahead for the first few images, fast production centered around the principle of using the illustrations to both provide context in terms of scale, and to clarify ideas that could be misunderstood.


The post had over 3,000 shares on Facebook within a couple of days, and the ability to feature each stat through single-asset sharing on Twitter. and marked the beginning of an ongoing work relationship with Team Trace, including a 35 second recap of gun death rates in high income countries over the past fifteen years.
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“IT’S SO GOOD. So glad we were able to make this happen. SO THANK YOU.”

Akoto Ofori-Atta
Senior Engagement Editor—
The Trace.