In December 2015, digital publication The Trace was putting together its “Year in Gun Violence” review—a recap of some of the year’s most relevant stats around the topic. They needed attractive, clever, and impactful graphics to illustrate those statistics in a way that was also very sharable—12 static infographics and 3 animated GIFs to be exact. The timeline? The publication was set to go live within five days.
The Trace
Process
Working within their brand guidelines, In-House began working from their list of stats, providing early sketches and making copy suggestions to keep the content tight and clear. With go ahead for the first few images, fast production centered around the principle of using the illustrations to both provide context in terms of scale, and to clarify ideas that could be misunderstood.
Results
The post had over 3,000 shares on Facebook within a couple of days, and the ability to feature each stat through single-asset sharing on Twitter. and marked the beginning of an ongoing work relationship with Team Trace, including a 35 second recap of gun death rates in high income countries over the past fifteen years.
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