Art Alliance Austin 2012
Art Alliance is an Austin, Texas organization. In 2012 were looking to revamp the organization’s image to boost participation from young Austinites in its three signature events each year: “Art Night Austin”—an upscale art-and food event; “Art City Austin”–the oldest outdoors visual arts festival in the city; and “Art Week Austin”—a weeklong collaborative series of art events throughout the city. Each event needed its own identity, and each had a distinct target audience. As a result, the media and assets that were needed for each event were different.