Allium: A Botanical Brand
The entire breath-mint category was built on the backs of aromatic bulbs. Mints freshen you up to face a world unforgiving of garlic, onion, and other members of the allium family. We’re all for letting your freak flag fly. So when we got a message about a restaurant concept named “Allium,” we were instantly intrigued. “I want to open a restaurant” he said “so I need a brand”.
Vancouver has no shortage of great food. Naturally, we had lots of questions about the vision for Allium. Mainly, we were curious about how he felt he might add to the robust food culture in a unique way.
As it turns out, our client did have a unique vision for the restaurant. Before our meeting, he had already settled on the name. Allium refers to the botanical family of aromatics like onions, garlic and shallots. What he had in mind is a restaurant that aims to be your hangout spot. The place where you go to eat and drink on a Wednesday, where you know you’ll feel comfortable—where it feels like home.