Pop Culture Collaborative: 100 Years of Muslim Tropes

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Process

In-House was contacted by the Pop Culture Collaborative with an unique project: to develop the visual identity of their upcoming release: a report on representation of Muslims in Hollywood, in recent past and current media.

The project, titled Haqq and Hollywood: Illuminating 100 years of Muslim Tropes And How to Transform Them, required the production of a print report and visual companion (in slide format), as well as other smaller branding applications.

Together with the PCC, In-House developed a strong brand based on the use of Middle Eastern tile patterns sourced from books and research from academic partners.

These graphic patterns were updated with the use of a vibrant color palette, and then paired with robust serif-typefaces and humanist body-text type in sans-serif fonts, in order to create an overall brand that was visually attractive and uniquely informed by Middle Eastern graphic traditions.

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Results

The report and visual companion, written by journalist and poet Maytha Alhassen was released in October 2018 and widely shared in social media, helping spread a conversation about representation of Muslims in social media. Events are planned for 2019 that will expand the applications of the brand.