ProForma Engineering: A Visual Identity

ProForma Engineering is a mechanical engineering consulting firm based in Manitoba. They design, build and provide services clients primarily in the Oil and Gas and Industrial Engineering sectors. Their bread and butter: solving really tough, case specific engineering challeges for high-pressure environments (to be clear: high-pressure as in “the pressure that occurs deep underwater”, not “I have a lot riding on this poker game.”)

As the company grew, instituting a system and central identity became increasingly important. The need to refine and codify their branding across both their digital and physical assets would help solidify the company as a brand that represented the quality and breadth of their work.

Process

The task for In-House was to overhaul the look and feel of ProForma Engineering and create something that could grow with them. This started with creating and refining the logo and basic identity work (color palette, typography).

With this in mind, In-House set out to create a distinct visual identity—one that could easily encapsulate the company’s values, while consistently representing Proforma’s brand throughout the company’s internal and external communications. For ProForma, we also created a system of industry-specific icons that could plug into the main branding, allowing the organization to showcase the full range of their activities. Finally, we provided ready-to-use assets: from business cards and letterhead to a variety of document templates they could begin to use immediately.

Results

After extensive industry research and an intensive study of Proforma’s brand personality, In-House created the company’s new identity around a set of six logos, each representing a different aspect of the firm’s engineering services. From these logos, In-House developed a full brand application guide, including a color palette, sets of internal documentation templates, business cards, email signatures and letterheads.