JSK Fellowship at 50: Book + Event Branding
The JSK Fellowship was founded as an experiment in journalism in 1966. Media, and news media in particular, enjoyed industrywide stability.
A lot has changed since the first class of JSK Fellows arrived at Stanford. And as the JSK Fellowships at Stanford neared their 50th anniversary and reunion, former Director Jim Bettinger describes on the very last page of the book:
“We decided to celebrate 50 years of journalism fellowships at Stanford by doing something we’d never done before: publish a book.
Not just any book. Not a coffee table book that looks pretty and just lies there, not a glorified yearbook with hundreds of tiny headshots. Not ‘the first rough draft of history.’ This had to be a book worthy of our fellows: Our gift to them.”
Jim’s piece goes on to share that the idea for the book was generated by a trio of JSK alums and affiliates. Among them, In-House partner Michu Benaim Steiner and Lope Gutiérrez-Ruiz, a 2015 JSK fellow who, with Michu and Alexander Wright, co-founded the studio.
The fellowship took the leap, led by Innovation Director Pam Maples, to make the book and the identity of the event all come together for the July 2016 reunion.