To enhance the Moovel experience we proposed using the printed materials as something more than just invitations, turning them into clues for a scavenger hunt. This print package / gift had to contain all the necessary elements to help attendees experience the city ‘ tour’ of Berlin, led by TED Fellows. Our audience is wary and tired of event collateral. To stand out we had to create something that immediately felt valuable and special. Something worthy of display. Thus, we decided to break away from the standard sizes of flyers and invitations, and create a 7in x 7in print piece–a size reminiscent of a small painting. We then decided to use printing techniques not available for mass production: our print package was going to be hand-printed, using silkscreen and three inks. It had to The limited- edition, high-quality “invitations” were small works of art by German artist Mario Wagner and design studio In-House International. The invitations were inside white envelopes stamped with randomized screens and the brand’ s colors, with over one hundred unique designs. The result was a product that went beyond the expectations of our clients, and has earned its place in bookshelves (and hanging frames) all over Berlin, including Moovel’s. A complete branding experience encompassing print and digital, that made “Bits of Berlin” last in the memories of attendees, creating a lasting positive association wit the brand.
be as close as possible to a limited- edition series of small works of art.