Sundance + Ford Foundation: Making a New Reality branding and Illustration
Making a New Reality is a research project that investigates strategies for achieving equality and justice in emerging media. New technologies and the emerging media platforms that they are generating are still in their infancy. This moment is an opportunity to establish representation and inclusiveness in new media.
Researcher and writer Kamal Sinclair set out to explore how to make that happen. The result was “Making a New Reality,” an 8-part series of articles supplemented with research, armed with data, and filled with a clear vision of a fairer future. The initiative was funded by the Ford Foundation, with supplemental support from the Sundance Institute and was produced in partnership with Philly-based research studio Dot Connector. Additionally, the articles series is being published in conjunction with Immerse, an initiative of Tribeca Film Institute, MIT Open DocLab and The Fledgling Fund.
The topic of discussion is one that’s close to our hearts. So we were thrilled that we got to develop a brand, visual language, and a series of illustrations for the Medium-based series, which runs until June 2018.