International ad agency JWT commissioned IH member Igor Bastidas to conceptualize and design a campaign for Dramamine. The idea behind the “Beat Motion Sickness” campaign was to show how the medication can beat any symptoms associated with motion sickness. The resulting illustration and campaign was featured in magazines like Archive, and was used to execute a one-year, illustration-based campaign for Dramamine, for use on OOH media.
Dramamine
Process
The idea behind the “Beat Motion Sickness” campaign was to show how the medication can beat any and all motion sickness causing elements. The agency was looking for a style that married highly detailed illustration with a touch of irony.
Results
The resulting illustration and campaign was featured in magazines like Archive, as well as many books and websites around the world.