Facebook Monument: Hispanic Heritage Month

 

FB Monument Sketch version

FB Monument Green and yellow version

FB Monument Gray version

Process

We explored three directions.

The first was pattern based, and the most abstract and geometric of the three. It referenced the geometric, repetitive patterns that are found throughout Central and South America on everything from baskets to textiles to architectural decoration—notably bas-reliefs and painting on temples.

The second was inspired by popular graphics. It is specifically aware of the familiarity of Californians with the visual vernacular of traditional Central and South American restaurants and the oilcloth designs that adorn many tables. The idea is to celebrate the everyday Hispanic experience as part of the everyday experience of the broader community.

The third and final proposal stylistically referenced Mexican (and later, Latin American and U.S.-based) muralism and Otomí embroidery. From that pictoric style, we developed simple illustrations and compositions that celebrate everyday life and combines pop and traditional touchstones central to the Latinx identity.

FB Monument AfternoonColors version

FB Monument EveningColors version

FB Monument Sketch elements

FB Monument Green Yellow tile

Results

Once the direction was selected and a broad composition approved, it was time to have community weigh in. We collected their comments and explored symbols to make the composition more inclusive and more relatable culturally. This meant developing a new set of cultural icons that included elements more evidently linked to South America.

These included a bombilla for mate, a llama, a guitar, more tropical plants, a rooster, and salsa dancing. We also added some relevant cultural touchstones that feel appropriate to the full group: fútbol (as a soccer jersey), a guitar playing music.

Color explorations focused on getting the right balance of vibrancy, cultural relevance, and regulatory compliance with the city of Menlo Park.

The monument was unveiled outside of Facebook headquarters in September 2018