LAC 2030: Future Scenarios Report — In-House International

In 2016, the Inter-American Development Bank (IADB) and the Atlantic Council wrote a report about the future of Latin America and the Caribbean. The LAC 2030 report was ambitious; it lays out six scenarios for Latin America and the Caribbean in 2030. Through these projected future scenarios, the report underscored how greater integration and better governance hold the key to greater prosperity in the region.

So when the organizations were ready to publish, they wanted the report’s design to reflect the content. In addition, the report would be presented to the press in an onsite event in Washington D.C.

With that in mind, we came up with a branding system for the report—a unified, flexible visual language that tied together the report, social media pieces, and the event and live presentation.

Using detailed illustrations and strategic editorial branding, the 156-page report is color coded by section individual section cover designs plus over a dozen infographics, which were featured on both the Spanish and English-language versions of the report. In addition to the two versions of the report (English and Spanish) a series of animations and social media images for the Spanish-speaking audience of the bank were produced.

Process

Presenting multiple sets of data across 28 co-authors, the success of LAC 2030 required a reader-friendly layout, clear, concise branding, data- and topic-specific illustrations and supplementary marketing materials.
We developed more than 100 illustrations for LAC 2030, based on the futuristic and forward-thinking content of the report. We also created an editorial structure for LAC 2030 centered around the reader’s experience and the intersection of our illustrations and the text, plus a series of digital posters and seven individual social media animations to complement the report online.

Results

With a tight turnaround, InHouse delivered two editions of the 156-page book in two different languages, seven animations and 30+ social media graphics on-time and on-budget. Three months after its release, the book has been downloaded over 8,000 times. The social media animations have been viewed over 5,000 times, with 200+ “likes” and 150+ “shares.”