Nuevo Mundo Nuevo Editorial Design

Nuevo Mundo Nuevo was a long-brewing print project that quickly took off when Gopher Projects pitched the TED Conference the idea of creating a publication about Latin American innovation and creativity for inclusion in its legendary gift bag. They partnered with In-House and Tóxico Cultura, an art space in Mexico City, to bring the project to life. The goal was to present Latin America in a different light, showing some cutting edge projects originating in the subcontinent with interviews, pictures, illustrations, and articles. Ultimately we wanted to fuel curiosity in the region for readers.

You can download a PDF of the booklet HERE.

Process

To bring the project to life, the studio developed a visual line that both pushes the boundaries of stylistics between countries in Latin America, particularly in its bold cover and its opening and closing spreads. However, it was important to the editorial goals to allow space for each presented project to be genuine to its aesthetic. To tie it all together, the visual system included select typographies for the titles, from which titles were either commissioned or designed in-house. By In-House.

Results

The booklet was included in over 1,000 gift bags that were distributed to some of the most influential people in the world today.

With the exposure came some media for the project onsite at the conference. Tóxico’s Gabriella Gómez-Mont and Gopher’s Lope Gutiérrez-Ruiz were in attendance.