To bring the project to life, the studio developed a visual line that both pushes the boundaries of stylistics between countries in Latin America, particularly in its bold cover and its opening and closing spreads. However, it was important to the editorial goals to allow space for each presented project to be genuine to its aesthetic. To tie it all together, the visual system included select typographies for the titles, from which titles were either commissioned or designed in-house. By In-House.


The booklet was included in over 1,000 gift bags that were distributed to some of the most influential people in the world today.

With the exposure came some media for the project onsite at the conference. Tóxico’s Gabriella Gómez-Mont and Gopher’s Lope Gutiérrez-Ruiz were in attendance.

You can download a PDF of the booklet HERE. And you can check out what PopularDeLujo had to say about it HERE.