ViajaNet is an online travel agency with offices around the world, but mainly serving Latin American customers. The producer Noumena commissioned a TV that shows what the company offers (travel booking and hotel reservations) along in a 30 second spot.
ViajaNet: Take a Trip
Process
There was no obvious singular differentiator for Viajanet relative to other travel sites. So the design appeal of the brand, centered on this animation, had to make it sticky. We illustrated the idea of traveling without leaving home, taking the viewer on a rich visual journey that takes customers through the full process of booking travel and accommodation, while daydreaming of all the adventures that they’ll have
Results
The animated commercial is still playing on regional TV channels like FOX, The Film Zone, TLC, Telemundo, AXN, TNT, Space, DirecTV Sports, Sun Chanel. It has been covered in a variety of digital media focused on creativity. The commercial is winner this year in the National Advertising Festival Awards (ANDA) on the Animation Category
